Brand Story
Every model is designed not only as an accessory on your face, but as a quiet yet powerful signature that carries your character.
A Signature Born From Free Life
FRANCO VITAL was born in 2017 from a perspective that sees eyewear not only as a finishing piece, but as a strong design object that expresses personal stance.
“FRANCO” points to freedom in Old French, while “VITAL” comes from the Latin root Vita, meaning life. Together, these words define the brand’s design compass: a free, vivid, and personal way of living.
Respect For Material, Loyalty To Detail
Italian Mazzucchelli acetate is preferred for acetate lines, while stainless steel and anti-allergic coatings are used for metal lines.
Lens colors are much more personal than a standard catalog choice; they are handcrafted and integrated with the frame’s form. Inner and outer AR coating provides dual filtering against harmful rays.
The Balance Behind The Design
In every frame, proportion, lightness, and durability are considered together. That is why FRANCO VITAL designs stand out at first glance while leaving a calm and comfortable experience throughout the day.
Original Form
Refined silhouettes that strengthen character without overpowering facial features.
Personal Color
Handcrafted lens tones and harmony built with the frame.
Daily Comfort
Balanced fit, lightness, and a reassuring structure for long wear.
The Journey Of A Model
Idea
The spirit of the season, face shapes, and daily wearing needs are read together.
Material
Acetate, metal, coating, and lens choices are matched according to the design character.
Final Touch
Color, shine, coating, and wearing feel are evaluated together one final time.
Where Eyewear Becomes An Attitude
For FRANCO VITAL, design is where the desire to be visible meets the elegance of remaining refined. Each collection searches for a more personal, freer, and more lasting expression on this line.